Southern Comfort - Site Re-launch
The brand manager for Southern Comfort at Brown-Forman hired Arnold for their new campaign. The engagement included bringing the web site in line with their new branding/marketing strategy.
In coordination with the print and broadcast teams a brand strategy for the site was developed. From a structural point of view we took the Brand Managers goals and strategies for 2002-2003 and developed our structural recommendations. In addition we made the recommendation that the site be built in such a way that future campaigns could be inserted into the site without a rebuild.
The resulting site was launched prior to Thanksgiving 2002. Documentation detailing site structure and experience flows are below.
