A little less wit today in my headline, but I think the topic is so clear that I don’t want to taint it. I’m sure it’s near and dear to all bloggers’ hearts!
Yesterday I attended an outstanding seminar by Joshua Porter produced by those great folks at UIE (yep shameless Ak’ing there.):) The topic was Designing for Sign-up. What struck me the most about the presentation, as a UX geek, was that the issue was not about the mechanical process of making the sign-up easier, but around the socio-psychological issues of helping users make a commitment.