Is there anything more important in life than your blog? (well… yes… but when it really comes down to it… ?)
For many of us our blog is our lifeline to our audience (or tribe if you’re a Seth Godin fan). We communicate, commiserate and entice with our offerings.
But when was the last time you thought about your users and what THEIR experience is like when they come to your landing spot? Many of us focus our energy on marketing in building our brand and online presence, but it’s just as important to support that effort with ease of use once your visitor arrives.
Easy is fun, Easy is effective and Easy will increase your sales.
All the great PR in the world can’t get you the results you’re looking for if users have a hard time negotiating your site. Providing good usability is the same as good customer service. It makes the entrance and initial contact with your blog more enticing and friendly, which keeps ‘em coming back.
There are a gazillion pieces of “how to” do this all over the web. And it’s all excellent advice. So I’m looking to do something a bit different. None of that information is SPECIFICALLY tailored to YOUR BRAND, YOUR USER BASE and YOUR BUSINESS OBJECTIVES. That’s what I’m looking to do, so I’m offering one-on-one sessions focused on your needs.
It’s easy (do I mock myself? Me thinks not!):
Sign-up for a for a no-holds barred session on the usability of your blog ($250 USD).
Spend an hour on the phone discussing your business objectives and how your blog supports those objectives through it’s user experience.
Realize an increase in your objectives (sign-up, sales, etc.) and a grateful user base!
Need a bit more background? Here’s my resume and bio for your perusal.
Looking forward to working with you!
A little less wit today in my headline, but I think the topic is so clear that I don’t want to taint it. I’m sure it’s near and dear to all bloggers’ hearts!
Yesterday I attended an outstanding seminar by Joshua Porter produced by those great folks at UIE (yep shameless Ak’ing there.):) The topic was Designing for Sign-up. What struck me the most about the presentation, as a UX geek, was that the issue was not about the mechanical process of making the sign-up easier, but around the socio-psychological issues of helping users make a commitment.